By Sharon Feiereisen

Though New York Fashion Week doesn’t officially begin till September 5th, things are already getting into full-swing with presentation from the likes of Geren Ford (who showed September 3rd at the Bowery Hotel), and the Be Eco Chic runway show taking place at the Milstein Hall of Ocean Life at the American Museum of Natural History on September 4th.

 

Besides the myriad of shows there are, of course, countless events to celebrate the start of Fashion Week. Total Beauty is hosting one such event in conjunction with AOL’s Style List they titled “Fashion for Everyone.”

Total Beauty has been named the official sponsor of the web editor media center in the Bryant Park Hotel throughout fashion week, with a different beauty brand partner serving as host each day. They will be hosting events for the likes of Chanel, Aveda, Estee Lauder, Bobbi Brown and Thierry Mugler over the course of Fashion Week.

 

Elsewhere the launch-party for Rachel Zoe’s new Bravo TV show, The Rachel Zoe Project, will be feted at Rose Bar tonight while Erin Wasson’s after party will take place at 90 Ludlow St.

Photos courtesy of the Fashion Spot forums.